Ever since Hero and Honda have parted ways, both the companies have been battling it out in the commuter and scooter segment of vehicles to gain ace spot. The Honda Activa has been dominating the scooter segment of two-wheelers in the country but reports from ET Auto suggest that Hero wants to break that spree by introducing a new model in the 110cc automatic transmission scooter.
The third generation Honda Activa
Hero plans to introduce a slew of models in the coming days and the new Activa rival is likely to be one of these models. This new scooter will be based on an new platform and will be powered by a 110cc motor that will be targeted to both males and female buyers and will come with an all-metal body.
An industry expert told ET, “Hero is aiming to cater to every customer segment and hence it wants to build an arsenal of scooters in the short to medium term and has expedited the launch of these new scooters to be launched ahead of its new motorcycles. This is a strategic call taken by the company. Its trump card will be a 110-cc scooter developed on a new platform. Hero has been working on this project for some time, but had kept it under wraps and therefore, did not showcase the vehicle at the Auto Expo held at Greater Noida last year.”
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