Land Rover has opened a new visitor attraction at its Solihull manufacturing plant, ‘the Range Rover Story’. The attraction is an interactive exhibit created to celebrate 50 years of the world’s most revered luxury SUV. Range Rover has been manufactured at Solihull since 1970, but its history with the site goes back to 1967 when the first secret prototype was conceived, codenamed Velar.
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The new exhibit will take visitors on a time-travelling voyage from its inception in the mid 1960s, through to the introduction of the Range Rover Sport and Range Rover Evoque. The exhibition culminates in an exciting unveil of the new Range Rover Velar, celebrating British design and engineering integrity.
The opening of the Range Rover exhibition coincides with the opening of Velar manufacturing tours at Solihull. Velar is the third new model in a year to be launched at the plant, following the Jaguar F-PACE and new Discovery. Velar is produced in one of the largest aluminium body shops in the world and is finished in a versatile trim hall; capable of producing three different SUVs – all built to customers’ unique specifications.
The Solihull plant has contributed to the company doubling its sales and headcount in the past five years. This has supported the UK’s revival in manufacturing, boosting the British economy where the automotive company provides 240,000 jobs in the supply chain. The Range Rover family contributes £10 billion annually to the UK economy and is Britain’s largest luxury export.
